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May Educational Program

May 4 @ 6:00 pm - 8:30 pm

Lady Gaga has become one of the most successful pop stars of our time. Is it because of her crazy outfits, over the top performances or catchy tunes? According to business professionals, they are awed by her unconventional customer loyalty strategies. She blows away her peers on social media with 53 million followers on Twitter and 61 million fans on Facebook. She has methodically built a grassroots base of what she calls her “Little Monsters.” These passionate fans look to her not just for her music but also for joy and inspiration. Marketing expert, Jackie Huba, unpacks the methods behind Lady Gaga’s success and isolates the strategies businesses can apply in an engaging and interactive presentation. This educational program is based on the research from Huba’s best-selling book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. This presentation will cover:

  • Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly engaged superfans that drive word of mouth.
  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
  • Give them something to talk about. Whether by wearing a meat dress or “dying” in a pool of blood onstage, she knows that creating a remarkable customer experience will get people talking.

$50 Members |
Late Fee $60
$75 Non-Members | Late Fee $85
$25 Students

Register Here


May 4
6:00 pm - 8:30 pm
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The Club at Garden Ridge
21320 Water Wood Dr.
San Antonio, 78266 United States
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